This week blog assignment:
For a company with which you are familiar with, review the six strategy definition choices.
Toyota, the world largest automaker is a multinational corporation headquartered in Japan, and currently the world’s largest automaker. Toyota employs approximately 316,000 people around the world. The Toyota Motor Company was awarded its first Japanese Quality Control Award at the start 1980s and began participating in a wide variety of Motorsports. Due to the 1973 oil crisis consumers in the lucrative U.S. market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an “entry level” product, and their small vehicles were made to a low level of quality in order to keep the price low. Japanese customers, however, had a long-standing tradition of demanding small fuel-efficient cars that were manufactured to a high level of quality.
The 6 strategy definition choices of Toyota:
1. e-Business Channel Strategies
From toyota.com, the official site of toyota, we can see about all profile of all newest toyota vehicle, even more you can build customize toyota.
2. Organizational restructuring and capabilities.
Toyota have manufacturer factory that spread in many country. One factory usually support for sales in some country, for example Toyota Motor Indonesia made production of Toyota Kijang Innova for sales in Indonesia and some country in southeast asia. So the partnership are between Toyota itself but in the different country.
3. Business, Service and Revenue Models
-Business model: They are make their own brand car with flashier design and a broader range of models.
-Service: Sales from dealer or through their website with many variation of car models so the customer can choose whatever they like for their needs. Also Toyota provides after sales service in every dealer to maintenance of the car and also to make the customer satisfy with toyota services.
Profit: Toyota got the profit from price margin of car sales between the production cost and price in the market and also they got profit after sales service from their spareparts sales.
4. Marketplace Restructuring
From two channels:
-Buy side:
They’re buying row material for support their production.
-Sell side:
They sell the car,aftersales service and accessories for the customer
5. Market and Product Development Strategies
-Market development:
Building an image about Toyota from their advertising, campaign and other movement. Therefore people will attracted with their product. And until now, Toyota have their loyal customer.
-Market penetration:
New product that can fill what customer want. Their innovative strategy with their new product make people always think to buy Toyota. This thing that make the competitor left behind.
-Product Development:
Toyota always develop their product with innovative ideas. For example, Toyota eco-green friendly theme that they published bringing Toyota Prius show up in the market.
6. Positioning and Differentiation Strategies
Toyota always make a good quality car but with affordable price. This thing make their different with other competitor. Therefore, from this differentiation, Toyota positioning theirself into a carmaker manufacturer that make a car for everybody.
